Answer by Reinhard W. ·
Romil,
it seems your attached image is broken, you might want to re-attach and edit your post.
Basically: a conversion rate is calculated based on whatever you define as a conversion goal (a special event that has to happen on a visit, e.g. a page beeing visited, a special SQL statement beeing executed like inserting into a order table, ...)
Bounce-Rate is calculated based on all visits and those that only have on page view.
Reinhard
JANUARY 15, 3:00 PM GMT / 10:00 AM ET