Looking for ideas to get answers from data.
Hi Community,
today my Customer provides TV, Internet, home and mobile phone services. So their web site allows people to check the offering and make a purchase.
Customer would like to figure out why a visit might not turn into a conversion. Why people might leave rather than buying.
Today I am looking for ideas about how to relate data in such a way that this turn into an answer.
I personally thought about user action response time, perceived render time and all error-related issues that can affect the user experience. Like checking how long it takes to load pages regarding a product or errors on the purchase operation itself.
What have you developed with dynaTrace for such a purpose in a context like mine so far, please?
Thank you,
Daniele
Hi Daniele,
A while ago I wrote a blog about this topic http://apmblog.compuware.com/2013/03/28/what-to-do-if-ab-testing-fails-to-improve-conversions/
It is basically about creating a BT that captures additional information for your critical user actions. Things that make sense to look at from my perspective are:
- user action response time
- client side errors
- web request erros
- perceived render time
Cheers Klaus
